S/S 10 ad campaign.

What is going on with the spring summer ads so far? I am not feeling the boring, Chloe horse riding mum ads and i don't think the cut and paste Balenciaga approach is all too effective (great collection though).
The best I have seen so far is of course, Givenchy who are taking pole position in fashion right now. Love the boldness, the chemistry.....fire!







Also have to give credit to Phoebe Philo who is doing a great job at Celine. Her designs are perfect for the label. Not sure of this ad though.... the layout and the font reminds of a Marc Jacons /Jeurgen Teller ad.